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About us

Molt de Gust is the agri-food brand created by the Conselleria of Agriculture and Rural Development of the Generalitat Valenciana to boost the promotion, commercial positioning and consumption of differentiated quality and organic products from the Comunitat Valenciana, protect the heritage of our producers and promote a cuisine of product and story.

The slogan ‘When our people give the best, our land offers the best’ summarises the commercial positioning of a brand anchored in the axes roots, organic farming, territory, diversity and human factor, which seeks to give visibility and promote the consumption of the products of the 24 agri-food quality marks recognized by the European Union, including Protected Designations of Origin (PDO), Protected Geographical Indications (PGI) and organic agriculture.

Mediterranean heart

The heart label guarantees the origin and uniqueness of agri-food products, wines and spirits linked to a unique territory where geographical, economic, political, social, historical, and climatic factors come together, crystallized in the know-how of many generations. A heritage of good treatment of raw materials and products rooted in different areas of the Comunitat Valenciana (PDO) and which encompasses a way of producing food that respects the natural cycles of the agricultural and agri-food system.

The Comunitat Valenciana is one of the regions with the most agri-food quality marks products, which testifies to the great variety and diversity of our territory.

The pantry of Europe

We are the largest and best pantry in Europe, as we have processed products such as Nougat from Jijona and Alicante, fresh products such as Valencian citrus fruits, grapes from Vinalopó, cherries from the Alicante Mountains, medlars from Callosa d’en Sarrià, artichokes from Benicarló, persimmons from Ribera del Xúquer and tigernut from Valencia.

Not to mention the DOP Rice from Valencia produced in the wetlands of the Albufera Natural Park and in the marshes of Almenara and Pego, the spirits from Alicante and the wines from Valencia, Alicante, Utiel-Requena, the PGI from Castellón, the cavas from Requena and four protected designations of origin for single-estate wines (‘Vinos de Pago’).

The Molt de Gust label distinguishes products of differentiated quality, certified by the Regulatory Councils to guarantee that they are unique, seasonal, sustainable, quality products that tell stories when you sit at the table.

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